It predicted that at least $13 million per minute would be spent during peak online shopping on Monday night. “While yesterday was a record-breaking Thanksgiving Day with over $5 billion spent online, it didn’t come with the kind of aggressive growth rate we’ve seen with the start of the pandemic,” says Taylor Schreiner, director of Adobe Digital Insights. Forecast: Spending to top $189b for 2020 holidays The day after the US election, consumers went shopping. Consumers spent $9 billion online during Black Friday, up 21.6% from last year. Media Insights Marketer’s Guide to Holiday 2020 | Edition 1: Playbook. Consumers spent a record-breaking $83B online during the 2015 holiday season, according to Adobe Digital Insights, and we expect online shopping to surge even higher this season. Adobe’s forecast of $10.3 billion, another sign of cautious consumer spending during the pandemic and shoppers reacting to deals earlier in the holiday … 89% of those surveyed in Digital Commerce 360’s 2019 Prime Day survey were familiar with the holiday and 44% actually made a purchase. In order for marketers to attract and retain consumers during the upcoming holiday season, they can’t miss a moment with their audience. Cyber Week, the five-day period between Thanksgiving and Cyber Monday, has broken all sorts of e-commerce records this year with many U.S. consumers choosing to shop online to avoid crowds in stores amid COVID-19 concerns. 3. eMarketer ‘US Holiday 2019 and Looking Ahead to Holiday 2020 Planning’. Insights, expertise and inspiration for and by digital leaders unique product sales analyzed. Get in touch with us to learn more about creating personalized retail experiences that help drive customer acquisition and loyalty throughout the year. Advertisement. Electronics like Apple AirPods and Watches, HP and Dell computers, as well as Chromecast were also popular. Holiday shoppers spent $10.8 billion on Cyber Monday, up 15.1% from a year ago, setting a record for the largest U.S. online shopping day ever, according to Adobe… November 30, 2020, 4:43 PM ... the director at Adobe Digital Insights, said in a statement. Want to understand how much and when consumers are spending, as well as what they are buying this holiday season? FOMO – or fear or missing out – hit folks pretty hard during the final hours of Cyber Monday. (RM43.95-51.68 billion) (RM43.95-51.68 billion) We analyzed terabytes of Adobe Analytics data in near real time to uncover powerful insights that help you understand and act on digital commerce trends. Download report. ZDNet Recommends: Holiday Gift Guide 2020 According to Adobe Digital Insights, which relies on Adobe Analytics data, Cyber Monday is projected to … Get our full, in-depth report on online consumer spending and our predictions based on trillions of visits to thousands of websites. Digital Marketing Blog. U.S. consumers spent $6.3 million per minute shopping online on Black Friday, or $27.50 on average per person. “While we did see a record-breaking Thanksgiving Day with over $5 billion spent online, it didn’t come with the kind growth rate we saw at the start of the pandemic,” Schreiner said. Canada (British Columbia) 2020 Paid Holiday & Break Schedule Companion research is based on a survey with more than 1,100 U.S. consumers (18+ yrs) in October 2020. By Winni - 12:18 PM on December 19, 2019 Reply. Adobe Analytics has released its latest Adobe Digital Economy Index report for May 2020, finding that e-commerce sales in May 2020 alone eclipsed the entire 2019 holiday shopping season. Search for: We expect this to become even more pronounced as we approach Christmas, and free and less expensive shipping options continue to dwindle. The first six months of 2020 have driven $368.8 billion in online spend. Adobe Digital Insights expected Cyber Monday to remain "the king of online shopping days," racking up sales of between $10.8 billion and $12.7 billion. We respect company and consumer privacy, and ensure the use of anonymized data only. The Digital Price Index price changes are measured using the Fisher Ideal Price Index model. As the mobile shopping experience continues to improve, close to half (46.5 percent) of all online sales came from smartphones—setting a new record. Adobe Digital Insights. Finally, curbside pickup saw a 30 percent growth YoY on Cyber Monday. Key insights. The dates of these periods change each year. Next. According to Adobe Digital Insights, total e-commerce sales over the entire Thanksgiving weekend amounted to $34.4 billion, with Cyber Monday alone accounting for $10.8 billion of … We kept in touch to leaders in marketing, advertising, e-commerce, creative and IT roles for their insights. Digital Wins, And So Does The Triopoly Digital is expected to account for the majority of US ad spending this year, an industry shift driven (or forced?) December 2, 2020. Online shoppers in the US spent $10.8 billion on Cyber Monday, missing Adobe’s original projection by almost $2bn, evidence that retailers pulled sales forward by offering deals earlier than … With people spending most of their time inside, the holiday season is going to look a bit different this year. COMPANIES THAT TRUST citybiz. News Briefs; 22 hours ago; After … According to Adobe Digital Insights, total e-commerce sales over the entire Thanksgiving weekend amounted to $34.4 billion, with Cyber Monday alone accounting for $10.8 billion of that total. facebook shares. The most in-demand toys on Black Friday were Star Wars toys, Hot Wheels, NERF and video games. It predicted that at least $13 million per minute would be spent during peak online shopping on Monday night. Based on Adobe Analytics data, Adobe analyzed over one trillion visits to U.S. retail sites and 100 million SKUs from 80 of the 100 largest U.S. retailers – more than any other technology company. Over 1 trillion . Cyber Monday put the total season-to-date spending (November through Cyber Monday) over the $100 billion threshold, at $106.5 billion (27.7 percent YoY growth), surpassing this milestone nine days faster than last year. Using Adobe Analytics from Adobe Experience Cloud, you can understand consumers better — their behaviors and brand interactions across websites, social media, and advertising. Dive Insight: Black Friday 2020 may be perhaps the most fraught, and well-plotted, of the shopping holiday's history. COVID-19 has massively accelerated the growth of e-commerce, according to an Adobe report released today. Comments. Costa Lasiy Data Science Analyst, Adobe Digital Insights Losaunne White Adobe today released its online shopping predictions for the 2020 holiday season (Nov. 1 – Dec. 31). Nous voudrions effectuer une description ici mais le site que vous consultez ne nous en laisse pas la possibilité. From a 2020 perspective, Prime Day was initially slated for July 15-16, although it likely won’t take place until August and could run as long as a week given the volume it hopes to achieve. Posted on 12-18-2019 Prev. Adobe’s Digital Economy Index (DEI) is a global economic measure for the 21st century that more quickly, comprehensively, and internationally measures the increasing buying power of digital … For 2020, they are June 30–July 3 and December 24–January 1. AFP Bloomberg. Consumers spent about $10.8 billion online by the end of Cyber Monday, a 15.1% increase in online sales from last year, according to a report from Adobe emailed to Retail Dive. Adobe Digital Insights Holiday Recap 2019 1. 2020 Digital Economy Index. U.S. online retailers evaluated. What's Inside. COVID-19 has changed how we live and technology is used more widely now than ever. The peak hour was between 8 – 9 pm Pacific, which reached a purchasing rate of $12 million per minute. Curbside pickup options, in particular, saw strong growth among shoppers wanting to avoid crowds and shipping delays. We analyzed billions of data points across Adobe Experience Cloud to bring you the most comprehensive and accurate insights for online retail and e-commerce. Ok, it may be a touch early for Silver Bells, but a little holiday prognosticating, especially considering the unique holiday season on the horizon, is always welcome. Our report is the most comprehensive of its kind, using a model based on the analysis of more than one trillion visits to over 4,500 retail websites and 100 million SKUs. Retailers that don’t have access to the latest insights or smart optimizations could be getting left behind. There will be 57 days that generate over $1B in online revenue each. When it comes to electronics and appliances, Apple AirPods, Air Fryers, and Fire TV were most popular. Know when consumers are looking for discounts during the holiday season and when they’ll pay a premium for quality products. National Retail Federation, ‘3 ways consumers are continuing to shop after the holidays’. Digital sales were up 77.8% year over year in May to $82.5 billion, tracking higher than holiday shopping levels on Black Friday and Cyber Monday. Just as customer insights are at the heart of great experience, Adobe Analytics is part of the foundation of Adobe Experience Cloud. Based on Adobe’s accompanying survey data, 44 percent of consumers plan to support small and local retailers this holiday season, with 38 percent saying they will make a deliberate effort to shop at smaller retailers throughout the holiday season. Adobe Digital Insights has released its 2018 online Holiday shopping recap report. All the best products. Adobe Analytics has released its latest Adobe Digital Economy Index report for May 2020, finding that e-commerce sales in May 2020 alone eclipsed the entire 2019 holiday … Digital Dominates Ad Spend, The Triopoly Dominates Digital; Holiday Ecom Sales Up - But Lower Than Expected . Adobe expects online holiday spend to surpass $189 billion, ... 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